CCR #2 Research

Our way of reaching our target audience was through the genre of the film. Since the film is an action/comedy it can get the attention from many different ages, young viewers are a very strong part of our target audience due to the theme of cars and the underground racing culture. Most older viewers don't typically have much interest in modified cars or loud street racing.


When deciding how we were gonna approach the project, we wanted a audience that would connect with how street racing from the early 2000s felt like. Paulie, the main character is someone who viewers can connect with because he's a teenager in search of a cool looking modified car to become part of the car culture.


We are amateur filmmakers, and need a way of making out film public so that people can see. This will allow the audience of the film to watch and share it easily. In addition, we plan to use YouTube, because its an affordable place for people starting off to use.